Growth Marketer — Tampa, FL · Remote-Ready

I don't run campaigns.
I build growth engines — and wire every dollar to revenue.

Master growth marketer with 30+ years of full-funnel execution and the hands-on builder's skill set to run every layer myself. Paid media, funnels, CRO, lifecycle, affiliate — measured in CAC, CPL, ROAS and closed revenue, not impressions. I've raised $20M in VC, launched a product from zero (Millrace), and built the AI-powered systems that let one marketer operate like a department. I don't hand off the hard parts — I run them.

GROWTH MARKETER FULL-FUNNEL AI-POWERED EXECUTION PAID MEDIA CRO + FUNNELS 30+ YEARS MASTERY

See the hard numbers The product I built ↗

walt-rines — growth.jsexecutes

const me = {
  role: 'Growth Marketer',
  mode: 'Strategy + hands-on execution',
  measures: ['CAC', 'CPL', 'ROAS', 'Revenue'],
  stack: {
    'Acquisition': ['Meta', 'Google', 'LinkedIn'],
    'Conversion':  ['funnels', 'VSL', 'CRO', 'A/B'],
    'Retention':   ['email/SMS', 'lifecycle'],
    'AI':          ['agentic', 'automation', 'production']
  },
  output: 'Pipeline, not vanity metrics'
};

1,553

Buyers in 30 days at $76 each

Paid media + micro-funnel

$20

Booked calls vs. a $200 target

'Near me' + call-only search ads

$137^.85

Booked-call CPA vs. a $200 goal

Real-estate coaching VSL funnel

30⁺

Years of growth in the trenches

Master-level, still hands-on

01 — The Product I Built

Millrace: from zero to launched.

I didn't just market it — I created it. Millrace is a live-transfer lead-to-meeting platform for high-ticket residential solar sales teams, solving the biggest open wound in appointment setting: no-shows. Qualified buyers connect to closers as live transfers with a one-tap virtual meeting launch. Zero no-show rate by design. Conceived, built, launched, and go-to-market — by me.

⚡

The gap it closes

Booked appointments get a no-show list. Live transfers can't. Millrace connects qualified buyers to closers live, with the meeting launched on the spot — a hand-off that already happened can't ghost.

🎯

The machine

One integrated funnel: ingest → refine & staff → dial & qualify → live transfer. Managed campaign operations, personnel, and a custom dialer — built for your offer, exclusive by contract.

📊

The intelligence

Every call scored. Setter ROI, campaign success scores, quality grades, live leaderboards, and payroll-grade earnings — one operating view from vendor to script to agent to DID.

See Millrace live ↗

02 — Client Results

Growth marketing with hard numbers.

Paid media, funnels, and CRO outcomes — every one with a measurable result and a case study one click away. This is what I mean by growth: revenue you can tie to the work.

Paid Media + Micro-Funnel

Backpack Trader

A $4.99 day-trading ebook engine. 1,553 buyers in 30 days at only $76 each, with the micro-funnel turning profitable alongside.

Read case study

Video Funnel + Meta

Market Traders

Turned a $4.95 checklist into a 4×-ROAS funnel — micro purchases under $40 a buyer, feeding a $2,495 webinar offer.

Read case study

Video + Meta

Agent Wealth Accelerator

Crushed the $200 CPA goal — booked calls down to $137.85 in 30 days, with a clear path to sub-$100. Real-estate coaching VSL funnel.

Read case study

Google Ads + Funnel

American Guards Security

Booked security-service calls for $20 (target $200) — 'near me' + call-only Google Search ads feeding a qualified funnel.

Read case study

Funnel + CRM Middleware

Ultimate Tax Group

Front-end VSL funnel plus a CRM call-screening middleware that warmed transfers to the floor — qualified SQLs around $20 each.

See the funnel

B2B Bookings + CRO

321 Media

B2B call bookings around $120/booked appointment (peaks $75 after A/B testing and CRO) — with a $45K MRR portfolio at zero churn.

Read the deck

03 — The Growth Engine

Full-funnel, measured, and built to scale.

Acquisition, conversion, lifecycle, and the data that ties it together — run as one system with one accountable number at the end: revenue. This is the stack I operate and the layer I own.

📈

Acquisition & paid media

Meta, Google, LinkedIn, YouTube, TikTok. Budget allocation, dayparting, lookalike audiences, retargeting, and performance creative — managed to CAC and ROAS, not clicks. $2M in annual ad spend managed across client accounts — mid-size budgets are familiar ground, targeting ROAS of 10-20 sustained cross-channel.

🎯

Conversion & CRO

Landing pages, VSL and webinar funnels, lead magnets, A/B testing, and offer positioning. Built and tested in-house — every lift measured against the control.

🔁

Lifecycle & retention

Email/SMS lifecycle automation, lead scoring and routing, nurture sequences, win-back flows — so the funnel compounds instead of leaking.

Attribution · Source to revenue

Click → lead → CRM → closed deal

Traffic· Meta / Google / LSA

↓

Leads· forms, calls, DMs

↓

Pipeline· CRM stages, appointments

Source-tied CAC / CPL / true CPL

Closed-deal revenue attribution

Data & reporting · What actually happened

Spend → KPI dashboards → decisions

Collect· ads, CRM, calls, revenue

↓

Model· attribution, cohorts

↓

Report· exec KPI dashboards

Daily pace vs. plan · budget pacing

Wasted-spend + follow-up audits

Meta AdsAcquisition

Google AdsAcquisition

GoHighLevelCRM / Funnels

n8nAutomation

GA4 + Pixel/CAPITracking

Looker / StudioReporting

Salesforce MCLifecycle

SegmentCDP

BigQueryData

Agentic AIProduction

04 — Proof In Screenshots

Systems I built and ran. Not slides.

The dashboards, the call intelligence, the pay and performance views, the ads — working systems from live deployments, all built hands-on as part of the growth engine.

05 — Résumé & Contact

Open to Growth Marketer roles — Tampa or Remote.

Who you get

A master practitioner who still executes

Not a manager who delegates the hard parts — a 30+ year growth marketer who writes the copy, builds the funnel, runs the ads, and reads the data himself. Deep experience across every channel, plus AI-powered execution that multiplies what one marketer can ship.

Full-funnel ownership: acquisition → conversion → lifecycle → revenue
Hard numbers behind every claim — case studies published
Product builder: launched Millrace from concept to live platform
AI as leverage: production, analysis, and automation at scale

Résumé

Ready to send

Updated September 2026 · ATS-friendly · tailored for Growth Marketer roles.

Download Résumé (PDF)

Tampa, FL · remote-ready · walt.rines@gmail.com · (904) 444-0398

You need growth, not headcount.

A growing company doesn't need a growth team and a data swamp. One marketer with three decades of mastery and AI-powered execution runs the whole engine — and is accountable to the revenue number at the end of it.

See hard client numbers See the product I built ↗

I don't run campaigns.I build growth engines — and wire every dollar to revenue.

Millrace: from zero to launched.

The gap it closes

The machine

The intelligence

Growth marketing with hard numbers.

Backpack Trader

Market Traders

Agent Wealth Accelerator

American Guards Security

Ultimate Tax Group

321 Media

Full-funnel, measured, and built to scale.

Acquisition & paid media

Conversion & CRO

Lifecycle & retention

Attribution · Source to revenue

Click → lead → CRM → closed deal

Data & reporting · What actually happened

Spend → KPI dashboards → decisions

Systems I built and ran. Not slides.

Open to Growth Marketer roles — Tampa or Remote.

A master practitioner who still executes

Ready to send

You need growth, not headcount.

I don't run campaigns.
I build growth engines — and wire every dollar to revenue.